Luxury watchmaker and jeweller Piaget has announced actor Ryan Reynolds as its international male brand ambassador.

Piaget CEO Philippe Léopold Metzger released a statement saying how 'thrilled' the company is to welcome Reynolds to the family, saying 'Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on screen performances paired with his magnetic good looks have earned him a place as one of Hollywood's leading men'. The award winning actor said he's 'been a fan of the brand for a long time', commenting 'I've known about Piaget since I was a little kid. You can't find a more iconic brand, or one that better exemplifies craftsmanship, elegance and creativity. This is something that means a lot to me'.